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Business > Marketing > Marketing ResearchTop 5 Methods of Qualitative Research

Posted by thomascarol in Business on April 14th [url=http://www.wholesaleauthenticnhljerseys.com/...-Coyotes-Jersey.html]Wholesale Arizona Coyotes Jersey[/url] , 2016

Qualitative research is an effective tool for companies to understand why people behave in certain ways. This not only helps the organization to analyze their employees but also measure their consumers' behaviors and attitudes. This type of research is used to gain insight into people's activities, performances, attitudes, motivations, aspirations and lifestyle choices. This analysis helps a firm to obtain the best marketing models [url=http://www.wholesaleauthenticnhljerseys.com/...n-Bruins-Jersey.html]Wholesale Boston Bruins Jersey[/url] , product development, and other important business queries.

With the help of unstructured information like interview transcripts, surveys, emails, notes [url=http://www.wholesaleauthenticnhljerseys.com/...o-Sabres-Jersey.html]Wholesale Buffalo Sabres Jersey[/url] , feedback forms, photos and videos, Qualitative research enables a firm to obtain a descriptive result. This helps a company to determine the needs and requirements of its potential consumers. Let’s have a look at the five important methods of Qualitative Research:


Ethnographic research is one of the most popular methods of Qualitative research. Known as the study of people and cultures, it is systematically made to discover cultural phenomena where the investigator notices society from the perception of the subject. With its roots in cultural Anthropology, Ethnography helps the researcher to understand the beliefs [url=http://www.wholesaleauthenticnhljerseys.com/...y-Flames-Jersey.html]Wholesale Calgary Flames Jersey[/url] , challenges and motivations of a society.


Narrative method blends a sequence of events from one or two individuals to prepare a complete story. It is usually done through in-depth interviews and surveys. One needs to read documents, look for themes and do analysis to sequence the story in chronological order. This might take days, weeks, months or even years.


Phenomenological method is the most effective method of describing an event, activity [url=http://www.wholesaleauthenticnhljerseys.com/...rricanes-Jersey.html]Wholesale Carolina Hurricanes Jersey[/url] , or phenomenon. A researcher uses a various methods together, which includes conducting interviews, studying documents, watching videos or visiting places and events, to understand the meaning placed by participants.

Grounded Theory

The aim of Grounded theory is to provide an explanation or clarification behind certain events. The investigator interviews participants to build a theory based on the data. This method of Qualitative Research can facilitate a better understanding on how a community performs a certain task.

Case Study

A Case Study can be defined as a published report about an organization [url=http://www.wholesaleauthenticnhljerseys.com/...ackhawks-Jersey.html]Wholesale Chicago Blackhawks Jersey[/url] , entity or an event which has been studied over time. Case Studies can help you to know about a person, group or situation. Being descriptive and exploratory, they include a deep analysis through multiple types of data sources.

In The End

Qualitative Research is an important Business strategy. It is a powerful market research tool which can go far beyond statistical evidence to introduce new ideas and opportunities while revealing potential issues.

Fending off the indications of getting older sends humanity on a mad hunt for each plausible strategy to seem younger. Magnificence lotions, face-lifts, chemical peels [url=http://www.wholesaleauthenticnhljerseys.com/...valanche-Jersey.html]Wholesale Colorado Avalanche Jersey[/url] , Botox and dermal fillers all reverse the indications of aged skin. But could we have missed the cooking area in our crazed motivation for agerasia?

Actually, scientific scientific studies show that every day meals and spices can encourage collagen development and mitigate the radical harm that withers the skin.


By way of example, curcumin, and that is derived in the curry spice turmeric, possesses potent antioxidant and anti-inflammatory properties that support cut down skin harm.

A examine in Biochemical Pharmacology unveiled that curcumin assists reduce AGEs induced problems associated with diabetes mellitus- a finding that could decelerate the getting older course of action even in healthy and balanced grown ups.

AGEs like a prelude to anti-aging

State-of-the-art glycation end products (AGEs) are compounds that form from your breakdown of sugars inside the human body. AGEs kind continuously and bit by bit in the human physique and accumulate through time.

However [url=http://www.wholesaleauthenticnhljerseys.com/...-Jackets-Jersey.html]Wholesale Columbus Blue Jackets Jersey[/url] , diabetics encounter improved incidences of tissue hurt because significant blood sugar ranges in their bodies expedite the chemical reactions that kind AGEs.

To examine the relation between AGEs, diabetes and curcumin, scientists administered oral does of curcumin to diabetic rats over an interval of 8 weeks. The rats obtained 200 milligrams of curcumin for each kilogram of body weight.

Right after the upsurge in curcumin consumption, scientists examined the levels of anti-oxidants and AGEs, furthermore for the rat’s skin. The investigators discover that consuming curcumin greatly decreased oxidative pressure inside the diabetic rats.

Mitigating AGEs with your food

Regardless if you aren’t diabetic [url=http://www.wholesaleauthenticnhljerseys.com/...as-Stars-Jersey.html]Wholesale Dallas Stars Jersey[/url] , you nevertheless need to battle the getting older results of AGEs. Foods makers increase the flavor of organic meals by including artificial AGEs to foods. Also, food processing and heating foods can increase the amount of AGEs. So throw just a little curcumin in your heated dishes like chicken, fish, beef or cooked vegetables for more antioxidant protection.


Like AGEs, manufactures use xylitol to boost food’s taste. Xylitol is really a sugar alcohol. It’s applied as being a sugar substitute for individuals with diabetes. But xylitol is just not calorie cost-free. Xylitol is discovered in fruits [url=http://www.wholesaleauthenticnhljerseys.com/...ed-Wings-Jersey.html]Wholesale Detroit Red Wings Jersey[/url] , developed with the system and employed in meals products and solutions like chewing gum.

Researchers observed that providing healthy and balanced rats supplemental xylitol enhanced their collagen production. The examiners extracted collagen in the rats’ skin and discovered that xylitol supplementation improved the skin’s thickness. This discovering was introduced in Lifestyle Sciences.

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